Information

Rasmus Elfton is a creative leader working across menswear, art and design. His work brings together creative strategy, art direction and artist collaborations, often using garments as a canvas for ideas.

His work at A Day’s March forms a central part of his practice, spanning creative leadership and brand direction across campaigns, digital channels and physical retail.

His current projects explore the grey area between art and commerce. He is interested in work where the distinction isn’t always clear, and in using commercial spaces and platforms to make room for culture and bring people together in unexpected ways.