FIG. 023

Harris Tweed

Harris Tweed for A Day's March

FIG. 023.1 — FILM — From Wool to Cloth

Year: 2026
Role: Creative Lead, Marketing Director
Discipline: BRAND COLLABORATION
Location: ISLE OF LEWIS
Thanks to: A DAY'S MARCH, HARRIS TWEED AUTHORITY, HARRIS TWEED HEBRIDES, OPEN GATES AGENCY, JEAN LAPIN

Harris Tweed® has been woven in Scotland's Outer Hebrides for generations. Originally created for the weather and everyday life of the islands, the wool fabric takes its colours and patterns from the landscape it comes from. For the capsule, the finished cloth was used for a men's overshirt, a women's jacket and two caps – bringing a centuries-old material into the everyday wardrobe.

From Wool to Cloth. A visit to Harris Tweed Hebrides on the Isle of Lewis, following the making of Harris Tweed® for A Day's March. The short film traces the cloth from raw wool to finished fabric – through a process rooted in the Outer Hebrides and carried out between Shawbost Mill and the homes of island weavers.

Shelves of dyed wool in bags, labelled by colour — FIG. 023.2

Close-up of undyed raw wool fibres — FIG. 023.3

A man walks with a small flock of sheep across a grassy field under a blue sky — FIG. 023.4

Pale wool fibres pouring through mill machinery — FIG. 023.5

Mill interior with ducting overhead and heaps of blended wool on the floor — FIG. 023.6

A worker in overalls beside rows of dark yarn on a mill frame — FIG. 023.7

A weaver seated behind a loom with blue and pink cloth in progress — FIG. 023.8

Close-up of herringbone tweed stamped with the Orb certification mark — FIG. 023.9

A man in a tweed jacket standing in a doorway — FIG. 023.10

A man in a cream sweatshirt holds up a piece of herringbone tweed at a work counter, with shelves of folded and rolled fabric behind him — FIG. 023.11