FIG. 014

Skogen

Jan Håfström × A Day's March

Year: 2025
Role: Marketing Director, Art Director
Discipline: Art collaboration
Location: STOCKHOLM
Artist: Jan Håfström
Partners: Part Projects

A collaboration with Jan Håfström based on the painting Skogen (The Forest, in Swedish) at Moderna Museet.

September sees the launch of Skogen — a collection born from the collaboration between artist Jan Håfström and A Day's March. The project revolves around Skogen, a key painting created by Håfström in 1967–1968 and since then part of the Moderna Museet collection. The garments draw inspiration from the painting, capturing the patterns and atmosphere of nature, as well as our longing for the natural world. Alongside the clothing, the collection features a forest axe, a wool plaid, and a scented candle.

The shoot took place where Håfström spends his summers, on the outskirts of the Stockholm archipelago, where he has a cabin in the woods and a studio. The collection is photographed on Jan Håfström himself.

Skogen marks the second collaboration between the artist and the clothing brand. The first, launched in 2022, revolved around the character Mr Walker.

FIG. 014.2 — FILM — Skogen

FIG. 014.3 — FILM — Skogen

Skogen — Jan Håfström photographed at his cabin in the Stockholm archipelago (plate 2) — FIG. 014.4

Skogen — Jan Håfström photographed at his cabin in the Stockholm archipelago (plate 3) — FIG. 014.5

Skogen — Jan Håfström photographed at his cabin in the Stockholm archipelago (plate 4) — FIG. 014.6

Skogen — Jan Håfström photographed at his cabin in the Stockholm archipelago (plate 5) — FIG. 014.7

Skogen — Jan Håfström photographed at his cabin in the Stockholm archipelago (plate 6) — FIG. 014.8

Skogen — Jan Håfström photographed at his cabin in the Stockholm archipelago (plate 7) — FIG. 014.9

Skogen — Jan Håfström photographed at his cabin in the Stockholm archipelago (plate 8) — FIG. 014.10

Skogen — Jan Håfström photographed at his cabin in the Stockholm archipelago (plate 9) — FIG. 014.11

Skogen — Jan Håfström photographed at his cabin in the Stockholm archipelago (plate 10) — FIG. 014.12

Skogen — Jan Håfström photographed at his cabin in the Stockholm archipelago (plate 11) — FIG. 014.13

Skogen — Jan Håfström photographed at his cabin in the Stockholm archipelago (plate 12) — FIG. 014.14

Skogen — Jan Håfström photographed at his cabin in the Stockholm archipelago (plate 13) — FIG. 014.15

Skogen — Jan Håfström photographed at his cabin in the Stockholm archipelago (plate 14) — FIG. 014.16

Skogen — Jan Håfström photographed at his cabin in the Stockholm archipelago (plate 15) — FIG. 014.17

Skogen — Jan Håfström photographed at his cabin in the Stockholm archipelago (plate 16) — FIG. 014.18

Skogen — Jan Håfström photographed at his cabin in the Stockholm archipelago (plate 17) — FIG. 014.19

Skogen — Jan Håfström photographed at his cabin in the Stockholm archipelago (plate 18) — FIG. 014.20

A wool plaid, a forest axe and a scented candle from the Skogen collection — FIG. 014.21

Checked wool shirts and garments from the Skogen collection — FIG. 014.22