FIG. 004

Store opening London

A Day's March, 24 Berwick Street

The A Day's March townhouse at 24 Berwick Street, London (plate 1) — FIG. 004.1 — 2023 / London

Year: 2023
Role: Art Director, Event Management, PR
Discipline: LIVE EVENT
Location: London
Design: Pelle Lundquist, Daniel Braconier

Our very own townhouse in the heart of Soho. A Day's March opened its very own townhouse in the heart of Soho this June. Housed across three storeys, the Townhouse is a historic grade-listed building and showcases the brand's core collections across menswear and womenswear.

The new London store has been co-designed by creative director Pelle Lundquist and interior architect Daniel Braconier. "We have maintained the original character of the building and layered elements of playful Scandinavian design on top. The interior features brick walls, oak, Carrara marble and a typical Swedish decorative painting technique from the 17th century," says Pelle Lundquist.

The third floor of A Day's March's Townhouse is used as a retail space and an area for upcoming creative projects — the first one being introduced during Fall of 2023.

The A Day's March townhouse at 24 Berwick Street, London (plate 2) — FIG. 004.2

The A Day's March townhouse at 24 Berwick Street, London (plate 3) — FIG. 004.3

The A Day's March townhouse at 24 Berwick Street, London (plate 4) — FIG. 004.4

The A Day's March townhouse at 24 Berwick Street, London (plate 5) — FIG. 004.5

The A Day's March townhouse at 24 Berwick Street, London (plate 6) — FIG. 004.6

The A Day's March townhouse at 24 Berwick Street, London (plate 7) — FIG. 004.7

The A Day's March townhouse at 24 Berwick Street, London (plate 8) — FIG. 004.8

The A Day's March townhouse at 24 Berwick Street, London (plate 9) — FIG. 004.9

The A Day's March townhouse at 24 Berwick Street, London (plate 10) — FIG. 004.10

The A Day's March townhouse at 24 Berwick Street, London (plate 11) — FIG. 004.11

The A Day's March townhouse at 24 Berwick Street, London (plate 12) — FIG. 004.12

The A Day's March townhouse at 24 Berwick Street, London (plate 13) — FIG. 004.13

The A Day's March townhouse at 24 Berwick Street, London (plate 14) — FIG. 004.14

The A Day's March townhouse at 24 Berwick Street, London (plate 15) — FIG. 004.15